Creating an Effective Podcast

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Podcasting can play an integral role in your development as an Expert. Regular podcasts that share industry information, insights, advice, and guidance will create the impression that you're someone the public can turn to. This is an ideal time to display your expertise and speak directly to the topics that are relevant to your market and target audience. Considering the low cost of podcasting -- you can get up and running for a few hundred dollars -- can you afford to forgo this opportunity?

To be an effective podcaster, remember the four C's. Your broadcasts must be Concise, Chatty, Clear and Consistent.

Concise: Each podcast should have a clear focus. Pick one point you want to concentrate on and select your material to support and illustrate that point. It is better to offer several short, clearly focused podcasts than one, long, rambling, self-indulgent diatribe.

Chatty: Make your material engaging. That might be difficult, especially if you're talking about estate planning or tax avoidance strategies, but it's necessary. Use real life examples and simple language to communicate your points. Listeners will tune out jargon, dry statistics, and 'academic-speak'.

Clear: Once upon a time, politicians and thespians used to train by speaking with a mouth full of pebbles. The thought was that if one could make oneself understood even under those circumstances, clear speech would present no problem if one were unimpeded. I'm not recommending you start putting rocks in your mouth. However, make an effort to speak clearly. Listeners won't value what they can't understand.

Consistent: You can podcast monthly. You can podcast weekly. You can even -- if you're brave and have the time -- podcast daily. It doesn't really matter, as long as you pick a schedule and stick to it. Blow off your listeners at your peril. If there's no material when they expect it, they won't come looking twice.

Once you have your podcast up and running, remember that you have to promote it. Link to it from your website, add info about your podcast to your signature files, and include a mention in your print advertising. People won't listen if they don't know the podcast exists!

 

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